Great comment. I view morality as an adherence to group’s belief system. This is indeed critical to a survival of a group. While Golden Rule formulates mutual entrainment between two individuals on micro level, I claim that there also exists a mutual entrainment between the interacting individuals and the entirety of culture (macro level) via resonance. This resonance forms a field with its own macro identity such as in the case of a market crash. Different media afford different types of resonance, thus media play important role in the emergence of new cultures. That is what evolution is. It is rather different from Fregean compositionality principle, so important to AI culture.